About
GroceryAI is not a lab experiment. It was born inside a real e-grocery operation, solving real problems with real customers, every day.
Founder & CEO
23+ years leading technology companies as CEO and board member. A career spent at the intersection of business strategy and technology — not writing code, but orchestrating complex systems that generate real business value.
Currently CEO of Spesati, the e-grocery platform where GroceryAI was born and battle-tested. Also managing director of Hermaea Lab, a digital publishing company. Based in Sardinia, Italy — building technology that serves customers worldwide.
GroceryAI emerged from a simple observation: after 10+ years of running an online grocery operation, the biggest bottleneck wasn’t logistics or products — it was the ordering experience. Customers wanted to order like they talk to a friend. So we built an AI that lets them do exactly that.
Most AI commerce solutions are built by software companies who see grocery as just another vertical. They optimize for demos, not for the reality of a customer sending a voice note in dialect asking for “the usual stuff plus that good thing from last time.”
GroceryAI was built differently. It started as an internal tool for our own e-grocery operation. Every rule, every exception, every search strategy comes from a real customer interaction that needed a specific solution. The system has been refined through thousands of real conversations, real orders, and real deliveries.
The result is a platform with 50,000+ words of operational logic — the equivalent of a 150-page manual that the AI consults in real time for every single message. This depth cannot be replicated in weeks or months. It’s the product of years of grocery operations encoded into AI.
23+
Years of technology company leadership
10+
Years of e-grocery operations
9,000+
Products orchestrated across 4 warehouses
50k+
Words of operational AI logic
240+
Automation nodes in production
313
Delivery localities served
GroceryAI is headquartered in Olbia, Sardinia, Italy. Our production system already handles international shipping across Europe and the USA with temperature-controlled logistics.
The platform is language-agnostic by design: the same AI that understands a Sardinian customer speaking in dialect can serve a restaurant owner in London or a retailer in Madrid. Demos are available in English, Italian, and via AI real-time voice translation in Spanish, French, German, and Portuguese.
Whether you run a single store or a national chain, if you sell groceries and want to sell more of them — let’s have a conversation.
Book a demo