About
Built by someone who runs a grocery business. Not by someone who read about one.
GroceryAI is not a lab experiment. Conceived and built by Mario Sanciu, it is built on the daily reality of a live e-grocery operation, solving real problems with real customers, every day.
Mario Sanciu
Founder & CEO
23+ years leading technology companies as CEO and board member, with a decade of operational experience in grocery retail. A career spent at the intersection of business strategy and technology — not writing code, but orchestrating complex systems that generate real business value.
Founder and CEO of Aequus Ventures SRL, the company that develops and owns GroceryAI. Also CEO of Spesati, the e-grocery retailer that is the platform’s first tenant, and managing director of Hermaea Lab, a digital publishing company. Based in Sardinia, Italy — building technology that serves customers worldwide.
GroceryAI emerged from a simple observation: after 10+ years of running an online grocery operation, the biggest bottleneck wasn’t logistics or products — it was the ordering experience. Customers wanted to order like they talk to a friend. So we built an AI that lets them do exactly that.
Why this exists
Most AI commerce solutions are built by software companies who see grocery as just another vertical. They optimize for presentations, not for the reality of a customer sending a voice note in dialect asking for “the usual stuff plus that good thing from last time.”
GroceryAI took a different path: it was designed from the start around the daily reality of a live e-grocery operation. Every rule, every exception, every search strategy comes from a real interaction with a customer who needed a solution. The system has been refined through thousands of real conversations, real orders, and real deliveries.
The result is a platform with extensive operational logic — the equivalent of a comprehensive manual that the AI consults in real time for every single message. This depth cannot be replicated in weeks or months. It’s the product of years of grocery operations encoded into AI.
The numbers behind the platform
23+
Years of technology company leadership
10+
Years of e-grocery operations
10k+
Products orchestrated across multiple warehouses
Deep
Operational AI logic
100+
Automation processes
100s
Delivery zones served
Based in Sardinia. Built for the world.
GroceryAI is headquartered in Olbia, Sardinia, Italy. Our production system already handles international shipping across Europe and the USA with temperature-controlled logistics.
The AI platform for grocery retail is language-agnostic by design: the same AI that understands a Sardinian customer speaking in dialect can serve a restaurant owner in London or a retailer in Madrid. Live sessions are available in English, Italian, and via AI real-time voice translation in Spanish, French, German, and Portuguese.
Let’s talk.
Whether you run a single store or a national chain, if you sell groceries and want to sell more of them — let’s have a conversation.
Book a meeting